Blog Archives

Understanding Google Analytics Seminar

Posted in Inside TFG, SEO, Speaking Engagements, Websites or Tools

Wednesday, 19 September 2012 at 3:30-5:00PM

Through the use of Google Analytics you can see how visitors to your website are spending their time, what’s important to them and what’s being ignored. This seminar will demystify analytics and give you the insight you need to better manage your web property.

Topics include:

  • The history of web analytics
  • Installing Google Analytics
  • Terminology and jargon
  • Standard and Custom Reporting
  • Real-Time statistics
  • Measuring the success of SEO
  • Creating custom dashboards
  • Using GA with other systems (Eventbrite)
  • Looking to the future

You will have an opportunity to discuss your specific requirements and situation with a web professional who can make suggestions and recommendations.

This seminar will be useful for anyone responsible or interested in website management.

The content is of a moderate technical nature. No programming experience is required. A laptop is not required. Wireless internet access is available.

Eventbrite - Understanding Google Analytics

7th December – Bloo – Achieve More Online Workshop

Posted in Speaking Engagements

Brian Gillett from Bloo just advertised our latest workshop coming up on 7th December. Great coverage!

If you’re a small business with (or without) an online presence and want in, there’s still time :)

Last week you would have received an email from me about an amazing one day event I had the pleasure of attending recently and have since decided to be part of as a project sponsor.

The Achieve More Online project is a one day Internet marketing workshop that is simply a must-attend for business owners and managers across Perth.  There are still limited places left at the workshop on the Tuesday 7 December, so make sure you register your place today by visiting www.businessbalance.com.au/bloo. However places are filling fast and the event looks like it will be a sell-out by Friday, so don’t delay!

Presented by 7 small business and online marketing specialists, you will learn:

  • Which powerful tools can deliver substantially more foot traffic to your retail store or office in less than 7 days even if you don’t yet have a website
  • What to look for when selecting a web designer & how to get the site you can update yourself without having to pay every time you want to do an update
  • Learn how to immediately get more hits to your website without a costly redesign – we’ll show you the simple-to-implement search engine optimisation techniques the experts use
  • Understand how to take advantage of Google Adwords, one of the cheapest & most powerful forms of advertising available to small business owners today
  • How to use Facebook to build a follower base of thousands of fans that want a closer relationship with you & your business

PLUS MUCH MORE

Who should attend?

  • Business owners who want to leverage the marketing power of the internet but have no idea where to start
  • Business owners & managers who are seeing diminishing returns from Yellowpages and other traditional advertising mediums
  • Web & graphic designers who want to learn more about SEO, Adwords & Social Media
  • Anyone considering a website redesign or who are in the process of redesigning their site
  • Entrepreneurs and business owners who already have a successful website and want to further optimise their website presence

What we find is the workshops really do have something to offer for attendees at every stage of their website lifecycle. Almost everyone walks away with at least 5 quick wins they can action to immediately improve their online presence (yes even without a website!).

You’ll also be provided with a detailed action plan & strategy document that’s over 80 pages long detailing the specific strategies and a step by step action plan for you to follow to build a more effective & profitable online presence.

This is a Federal Government Initiative funded by the Small Business Online Program

For more information:
Phone: 1300 856 274
Email: info@businessbalance.com.au
www.businessbalance.com.au/sbo


Looking forward to seeing you there,
Brian Gillett
Director

BLOO

Agile Development – Myth or Magic?

Posted in Agile Development, Industry Trends, Speaking Engagements

On the 21st July, I am presenting as part of a one day seminar at the Sheraton Hotel in Perth. The event is organised by Savile House and sponsored by Thoughtworks.

Global Companies are increasingly employing Agile development techniques to gain an advantage. It seems so obvious – increase the collaboration between different experts on the project and you will deliver results quicker and at a lower cost. But is it really that easy?

Hear from our first class panel of experts who will share the high’s and low’s of their experience in adopting Agile.

I’m looking forward to sharing the stage with the presenters (download the full brochure – Agile Development – Myth or Magic?):

Nigel Dalton – Lonely Planet
David Joyce – Thoughtworks
Mike Allen – Agile Alliance
John Townsend – NOPSA
Adam Fitzgerald – The Frontier Group
Dr Ashley Aitken – Curtin University
Angela Ferguson – Thoughtworks

Achieve More Online Workshops

Posted in Speaking Engagements

The past two weeks have seen me travelling around the state of Western Australia and the Northern Territory as part of the Achieve More Online program. This has been a great experience both on a professional and personal level.

Travelling as far south as Albany, and soon to be as far north as Darwin, our team has experienced first hand, just how much value the program is bringing to the small business owners we reach.

Some of my favourite feedback so far:

“Best investment of time & money. Tell your friends – these sessions will be booked out when people realise the quality of the material & presenters. Tell your best friends but NOT your competitors!”
– Keith MacAulay, 2 Oceans Adventures (June 2010 Margaret River event)

“A friendly, knowledgeable team. Loved Matt’s unbridled enthusiasm, Adam’s quirky sense of humour and the whole team’s willingness to help in any way. Go to it! A worthwhile investment of time!”
– Kylie Byfield, Illuminaire Pty Ltd (June 2010 Margaret River event)

See more of the action at the Achieve More Online Facebook Page

Achieve More Online: Workshops

Posted in Inside TFG, Speaking Engagements

During June & July I will be travelling around WA & NT participating in a series of web workshops as part of the Federal Government’s Small Business Online program. A summary of the workshop is below.

In just 1 day ($49), you’ll learn the 8 fundamental building blocks of a successful online marketing and website strategy and have a complete action plan to help you put that knowledge to use.

The 7 small business owners and specialists in their field will show you how to use the Internet to promote your business and create a website that works to deliver real dollars to your bottom line.

From business planning through to optimising your site for search engines and simple online marketing tools, everything you need to know about developing a better online business will be delivered to you in an interactive workshop and 1-to-1 mentoring sessions where we will help you solve your business’ specific problems.

At the end of the 1 day workshop, you’ll understand the 8 building blocks of a well balanced, effective online marketing plan:

  • business plan, target market & purpose
  • website design
  • content building & copywriting
  • graphic design & layout
  • website imagery & photos
  • website traffic generating tools such as pay per click advertising (PPC) & search engine optimisation (SEO)
  • website promotion & relationship building tools such as Twitter, Facebook & other social media
  • and the often underutilised and powerful email marketing tools you have at your disposal

You can find more information about the workshops and how to register here: Achieve More Online

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