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Understanding Google Analytics Seminar

Posted in Inside TFG, SEO, Speaking Engagements, Websites or Tools

Wednesday, 19 September 2012 at 3:30-5:00PM

Through the use of Google Analytics you can see how visitors to your website are spending their time, what’s important to them and what’s being ignored. This seminar will demystify analytics and give you the insight you need to better manage your web property.

Topics include:

  • The history of web analytics
  • Installing Google Analytics
  • Terminology and jargon
  • Standard and Custom Reporting
  • Real-Time statistics
  • Measuring the success of SEO
  • Creating custom dashboards
  • Using GA with other systems (Eventbrite)
  • Looking to the future

You will have an opportunity to discuss your specific requirements and situation with a web professional who can make suggestions and recommendations.

This seminar will be useful for anyone responsible or interested in website management.

The content is of a moderate technical nature. No programming experience is required. A laptop is not required. Wireless internet access is available.

Eventbrite - Understanding Google Analytics

Driving the right traffic to your website

Posted in SEO

Many SEO companies offer “guaranteed traffic boosts” to increase your site visitors. Some companies even provide packages that enable you to buy a pre-arranged number of site visitors. Visitor Boost offers a plan such as this, where you can purchase a block of visitors and they will deliver them to your site.

But is this actually useful?

Imagine you are opening a local hardware store. For opening day, would you prefer 100 customers to walk through the door of their own choice, or 1000 customers who had been delivered to your door with random needs.

It’s fairly easy to see the problem here and if you are to scale this problem upwards, you would find yourself with a serious problem on your hands.

Targeted Website Traffic

It is becoming apparent that what you would really need is “targeted customer traffic”. If someone could deliver 500 customers to your door with hardware needs there would be a willingness to pay a certain percentage for this. More customers = more business and more word-of-mouth, hence business growth.

Once again, all this is useless if your store is not designed to handle the influx of traffic. If you are aware of the pitfalls of extra customers and have planned for this, it is a great way to skyrocket your business.

Utilising a company that works with you to generate targeted visitor traffic for your website is certainly the best option for an online business. Make sure when you engage them, they know the difference.

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