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Project Profile: The Tasting Team and BARPOP

Posted in Featured, Project Profile, Rebranding, Ruby on Rails

The Tasting Team are a Perth based company that organise and run tasting sessions in bottle shops, pubs and bars. Originally a Perth based service they have experienced massive growth and have proven to be a great success Australia wide. During this period of growth they came to us with an urgent request; they needed a new booking system and revamped website and they needed it quick.

The new booking system needed to handle a rapidly growing number of tasting sessions and staff, as well as have the SMS capabilities that form the backbone of their business coordination. Due to the need for a quick development we leveraged what we know best and built the booking system as a well tested Ruby and Rails app. With some intense tweaking and refinement the end result has become an efficient and easy to use booking system, with a responsive mobile interface for staff, product representatives and clients to use on the go.

One of the less visible benefits from the work has been improved communication. We have implemented automated reporting and communication which has taken some of the pressure off of management staff giving them more time to coordinate. We have also received positive feedback from the product representatives out in the field who are now getting weekly updates and automated feedback about their many upcoming events.

The revamped website needed to work as a portal for both new and existing clients and staff, as well as show off the services The Tasting Team has to offer. We decided on an continuous scrolling design that’s not only slick to look at but quick to design and build.


An important component of the design brief was to show off the small brands and microbreweries The Tasting Team represented.

The Tasting Team Brands

The Tasting Team Brands

It was equally important for the design to reflect the casual, relaxed and professional sessions they run. We decided to integrate photos from The Tasting Team’s own instagram stream into the design.

Near the end of this project the guys at The Tasting Team approached us to design a simple but striking website to show off their latest venture BARPOP, a pop up bar that transforms any space, rooftop, office or event into a licensed bar with a casual atmosphere.

BarPop Website

BarPop Website

The design drew inspiration from the the existing logo and bold colour scheme. It needed to reflect the laid back but professional bar experience BARPOP creates and showcase the brands they have on offer. We wanted to create consistency across all of The Tasting Team websites so used the continuous scrolling idea again interspersed with candid photographs of previous BARPOP events that are pulled straight from the BarPop Instagram feed. The end result is a warm, inviting website that enhances the brand. The clients were thrilled and so were we.

Project Profile: FASD PosterMaker

Posted in Featured, iOS, Project Profile

The National Drug Research Institute (NDRI) out of Curtin University came to us with a new and experimental idea to create awareness about Fetal Alcohol Spectrum Disorders (FASD). The brief was simple; depart from static forms of communication like brochures and expensive pamphlet campaigns and instead create a prototype that is dynamic, forward thinking and enticing to a younger audience.

Their idea for an educational poster building iPad app for health professionals to use with community groups to discuss FASD was very appealing and a chance for us to showcase our design, illustration and development skills. The ethos behind the project was that people feel more engaged and retain more information when they have a hand in the teaching process; their collaborative poster building idea was born.

Building engagement with communities was high priority for NDRI so a simple to use and intuitive design was needed. NDRI wanted an iPad app after seeing how engaged younger generations are with this type of device. Through discussion we helped grow that idea to include an additional web app equivalent allowing access to a much greater audience.


It also required original hand drawn illustration work to create some stock images users could insert into their posters. The original illustrations we created had to be considerate of the different cultures, groups and genders who would use the app.


Digitally Painted by Julia Alison

This project gave us a chance to leverage a technology called PhoneGap (now known as Cordova) which let us build a cross-platform mobile app using HTML and JavaScript, rather than opting for a native build. This allowed us to fit the two projects within the restricted budget and it was great to see the very visual interface perform well both in a browser and moving to offline with an iPad using only slightly modified code.

An important component of the client brief was the ability to print a poster directly from the device using Airprint technology and with a bit of creative problem solving we were able to make that happen.

The end result was a fully functional iPad and web app that hopes to educate through the fun of playing with a rich user interface whilst producing community relevant posters.

You can find the app at or in iTunes

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