Posted in Featured, Project Profile, Rebranding, Ruby on Rails
The Tasting Team are a Perth based company that organise and run tasting sessions in bottle shops, pubs and bars. Originally a Perth based service they have experienced massive growth and have proven to be a great success Australia wide. During this period of growth they came to us with an urgent request; they needed a new booking system and revamped website and they needed it quick.
The new booking system needed to handle a rapidly growing number of tasting sessions and staff, as well as have the SMS capabilities that form the backbone of their business coordination. Due to the need for a quick development we leveraged what we know best and built the booking system as a well tested Ruby and Rails app. With some intense tweaking and refinement the end result has become an efficient and easy to use booking system, with a responsive mobile interface for staff, product representatives and clients to use on the go.
One of the less visible benefits from the work has been improved communication. We have implemented automated reporting and communication which has taken some of the pressure off of management staff giving them more time to coordinate. We have also received positive feedback from the product representatives out in the field who are now getting weekly updates and automated feedback about their many upcoming events.
The revamped website needed to work as a portal for both new and existing clients and staff, as well as show off the services The Tasting Team has to offer. We decided on an continuous scrolling design that’s not only slick to look at but quick to design and build.
An important component of the design brief was to show off the small brands and microbreweries The Tasting Team represented.
It was equally important for the design to reflect the casual, relaxed and professional sessions they run. We decided to integrate photos from The Tasting Team’s own instagram stream into the design.
Near the end of this project the guys at The Tasting Team approached us to design a simple but striking website to show off their latest venture BARPOP, a pop up bar that transforms any space, rooftop, office or event into a licensed bar with a casual atmosphere.
The design drew inspiration from the the existing logo and bold colour scheme. It needed to reflect the laid back but professional bar experience BARPOP creates and showcase the brands they have on offer. We wanted to create consistency across all of The Tasting Team websites so used the continuous scrolling idea again interspersed with candid photographs of previous BARPOP events that are pulled straight from the BarPop Instagram feed. The end result is a warm, inviting website that enhances the brand. The clients were thrilled and so were we.