PetRescue (petrescue.com.au) is a charitable organisation on a mission to save Australia’s abandoned pets. They have brought hundreds of rescue groups together under one website to create a dominant unified web presence and significantly improve the chances of people finding the perfect pet.
We invest heavily in promoting the adoption option to millions of pet lovers, and continue to offer our services, programs and online resources for free to hundreds of shelters, pounds and rescue groups Australia-wide.
When PetRescue first approached us they had a great model for how they wanted to work but needed to grow. Our first round of work helped to revamp the website and also give it the robust growth potential they needed. Our design work was kept simple, clean and all about the pets. The ability to grow revolved around a fresh rails app and a much bigger architecture to support it.
We had the chance to test this growth potential thanks to a Whiskas campaign that required our systems to withstand thousands of concurrent hits per second. We managed this and more without our servers even flinching thanks to some clever caching and a well structured architecture that was living on Amazon’s cloud servers.
Since that initial round of work, the numbers of visitors and adoptions have been increasing and PetRescue have managed to help rehome a staggering 200,000 animals across Australia with a further 9500 currently sitting on the site ready for new homes.
With such a great experience we were so excited to recently get a call regarding some more work. To enhance their already great offering, the PetRescue team had the idea of providing video content of prospective pets. We saw this as a great opportunity to leverage Amazon’s new video encoding capability named Elastic Transcoder and in a fairly short space of time we are proud to have launched this feature on the site.
This site has been a great exploration of Amazon services for us and with a little tweaking, our ability to template, rollout and spin up many different services has been very positive.
We would also like to congratulate John Bishop, PetRescue’s technical lead who has been working with us closely and received multiple “40 under 40” awards for his great work with the site.