Just the other day, I mentioned how being responsive is important to business. This week, Nearmap (@nearmap on Twitter) have shown how being responsive to current events has enabled them to provide a useful service to many.

Nearmap are a map provider, with images up to five times as detailed as those seen on Google Maps.

During the recent flooding in various locations of Australia, Nearmap have managed to fly the affected areas, translate the data and bring it online within days. This has enabled the public and business/government to access the data immediately and use it to help out.

This in turn has brought about a lot of publicity for Nearmap, which will hopefully see their business continue to flourish and provide this service. It does help to be responsive!

Links:

Queensland flood donation information

Nearmap (website)

Nearmap in the Sydney Morning Herald (smh.com.au)

Nearmap on Geek Speak (video)

Nearmap on Channel 9 News (video)