what do they actually do now?
guessing with the GFC, their marketing team decided they needed a rebrand to keep themselves in a job

In the paragraph below, I think they meant to say “Marketing Department” instead of “business”

“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,”

Following up on your previous ANZ outing, I thought you might like to know that the branches were basically chucking out the promotional swag with the old logo – I’m the proud new owner of half a dozen ANZ pens, a couple of handfuls of ANZ branded caramels and a couple of ANZ bags thanks to a cousin who works for them.