AOL to rebrand.
Posted in Industry Trends, Rebranding
Not to be outdone, AOL is on the rebrand bandwagon. Last time I checked, AOL was neither hip, cool or anything else that they are now claiming to be.
Here’s their old identity followed by the new identity (warning may not actually be a single identity).
(picture sourced from ABC)
(picture sourced from Inquisitor)
I wonder what the outcome of this will be? Once again, there’s a steady stream of backlash, mostly due to the fact that people remember AOL for what they were. I’m not sure changing the logo is necessarily the way to fix it. In any case their old logo looks fine to me, maybe they should have spent money on their service offering and public image instead. Although not according to the CEO:
“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL.
Anon
Nov 26, 2009
Oh the huge manatees! I mean, “uniquely dynamic”? Sounds to me like code for “completely without focus”.
Following up on your previous ANZ outing, I thought you might like to know that the branches were basically chucking out the promotional swag with the old logo – I’m the proud new owner of half a dozen ANZ pens, a couple of handfuls of ANZ branded caramels and a couple of ANZ bags thanks to a cousin who works for them.
tullibo
Dec 1, 2009
AOL=ass out loud?
what do they actually do now?
guessing with the GFC, their marketing team decided they needed a rebrand to keep themselves in a job
In the paragraph below, I think they meant to say “Marketing Department” instead of “business”
“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people – employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade,”