Comments on: ANZ – New brand and logo

By: Tim.Nash

Tim.Nash — Sat, 24 Sep 2011 02:34:17 +0000

Epic fail.

This is almost certainly a WTF moment.

As a designer I can see this fails on many levels.

The first level is simple..why put a graphic element in? Do you need one?. Logos are about simplicty ..why add more than you need

And what the hell is that graphic..whats it got to do with anything?… oh it’s supposed to be human, well that makes me feel better because for a second there i thought it was a bagel and two breast implants.

The type face before was leaning forward giving the impression of speed and agility. The three lines further emphasized this and made the N look more stylish. Now it’s changed can’t see the point of even having a line anymore.

This is the worst design decision I have ever seen.

By: Rick Thompson

Rick Thompson — Wed, 02 Feb 2011 16:10:42 +0000

I think this brand identity is Brilliant! Not just good, but brilliant.

It is simple and clean, yet distinctive and impactful. The brand mark also has meaning as the three components of the icon represent the 3 geographic areas they target. But even better, in the negative space in the middle, at the center of it all, is their customer.

The rounded curves on the word mark make the bank more approachable and friendly to do business with and the single line at the center is a significant improvement both visually and strategically. Visually, it takes the previous 4 lines that were a confusing and complex distraction and simplifies it to one single line. This line adds a distinctive flair to what could have been a somewhat plain wordmark and gives it impact, character and memorability.

Strategically, the straight line symbolizes that the bank is efficient and easy to do business — that is, they take a direct path to getting work done and not some complex, inefficient, circuitous route.

This brand refresh has all the elements of a well thought out, well researched, well executed, and well executed initiative.

Kudos to ANZ and their branding agency.

By: SSutherland

SSutherland — Fri, 19 Nov 2010 01:45:57 +0000

I understand that banks are trying to brand themselves as being more approachable and customer orientated but this is ridiculous. It is not the professional looking image that a bank needs – looks more like a Web 2.0 logo.

By: Ben Williams

Ben Williams — Wed, 20 Oct 2010 04:44:44 +0000

The new logo appears to me as some sort of Orwellian webcam with the other two pointing east and west, ‘Big Brother is watching you’ type iconography, a bit intimidating these days! It has bugged me for months, so finally today I googled the logo and was amazed to read up on the ‘lotus’ blurb.behind it. I wouldn’t have guessed it in a million years. Also I had never noticed the little man in the middle, it’s amazing how peoples perceptions differ. I am indifferent to the font, I think the ridiculous ’3 pronged attack’ of the logo renders the inadequacy of the font irrelevant.

By: Candy

Candy — Sun, 08 Aug 2010 12:29:56 +0000

The logo’s colour is still nice. The logo itself says “Whatever” – hands in the air.
How much did ANZ pay for this logo? Should of had a competition for TAFE graduates to come up with a logo and the one picked wins a nice cash prize in an ANZ bank account.

Question, why does it cost your customers $15 just to get a printed statement in person from ANZ banks?? That is expensive!

By: ANZ Bank adopts more humanised image

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[...] “The font appears mismatched from the logo itself, and the spacing between the letters feels wrong.” – Frontier Group [...]

By: Chris O'Brien

Chris O'Brien — Mon, 07 Dec 2009 10:53:06 +0000

Call me crazy, but if you look at the “negative image” ‘aint this logo just some white guy with a giant afro wearing a cape?

By: Lea

Lea — Mon, 07 Dec 2009 05:23:58 +0000

Go to the Corner of King and Bourke Sts in Melbourne – someones drawn Cross eyes on BOTH of the faces on the front of the branch – wish I had a Camera

By: Chris

Chris — Mon, 30 Nov 2009 06:31:50 +0000

Oh… its supposed to be a human figure? Wouldn’t have figured this out on my own. This is the first time I’ve headed to the internet to figure out what a logo is supposed to mean.

Now the upside-down version which is a pig’s head would’ve been a cute piggy-bank logo. What are the odds vandles start going around to banks and painting on pig eyes and pig nostrils?

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